It seems that when the X guns were first introduced they were quite prevalent in a wide variety of stores. But after the acquisition of Marlin by Remington's parent company, they seem to have all been closed out and only available at dedicated gun shops. The idea of giving gun shops dibs on these little secrets worries me into thinking that Remington might be trying to trip up the X guns since they are a better rifle than the 770, and in my opinion, I would take one over a 700 in an ADL, which I did. I don't think the X guns have had the exposure they need at their young age to be exclusive to sole gun shops. They are much too good and too young to be put on the back burner. To me they feel better than any other economy rifle out there.